The Affliction family of brands exist at the intersection between the spirited artistry and hard edged attitude of the fast-living modern generation. Affliction defines and meets the needs of our style savvy customer with an ever-expanding collection of contemporary fashion focused on an innovative combination of style, fit, fabrics, finishes and quality. A true culture phenomenon and a commercial powerhouse; Affliction brands are rooted in and beloved by the hard rock and sports communities.
For Fall 2010, Affliction's signature style is still at the forefront. Artistry and attitude characterize deconstructed, custom washed pieces embellished with the finest hardware and finishes. T- shirts and hoodies featuring dramatic, hand-illustrated, highly stylized, hard-edged designs have become the signature look of the line. Representing the struggle between good and evil, the rock'n'roll pieces constantly push the envelope when it comes to imagery and design, while always maintaining the highest sense of fashionable appeal.