We are a premium lifestyle brand developed by craftsmen and artisans. Our view of what is happening in the fashion culture has taken a blind turn. To its avail we embarked on a mission to bring interesting techniques in printing and cut & sew back in to the fashion world. Applying our life experiences in street culture, graffiti, music, ancient and tattoo culture evokes a very dark shadowy but heavenly balance to our product. Our team consists, of fine and digital artists, designers sculptors, musicians, producers, photographers, screenwriters and tattoo artists. Originated by one of the founders of Affliction clothing, the line has street credibility and edge that will bring it to the forefront of fashion. Another key player behind the line is Major League Baseball left fielder Ryan Braun of the Milwaukee Brewers who received all five "Rookie of the Year" awards in 2007.